Csenge Nemeti A2

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Part 1:

Part 2:

Evaluation Question 3

What have you learned from your audience feedback?

Feedback Evalutation for Music Video:

For my digipack I opted to seek verbal feedback in the form of interviews. In the interview below, I ask questions about the western release digipack:

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Draft of Music Video and Ancillary Texts

Music Video

Western Digipack

For viewing purposes:

Layout:

Magazine Advert:

Korean Digipack

The original footage can be seen on the top left and the fixed video is below it. I spent the majority of my editing time doing this because I realised that I did not have any shots with Sua dancing on her own. I wanted to include a scene like this because I thought it was important to emphasise the gradual separation between her and Donia.

To do this, I made several layers to remove Donia and put Sua in the middle as much as possible. Then, I used the crop tool to remove doubles of Sua. Using the 'edge feather' allowed me to make the edges of the cropped footage join seamlessly. It also allowed me to blend the foliage and wire fencing behind Sua.

Minor Improvements (Filming)

I filmed a few more dancing shots to replace the ones in the garden. I decided to make Donia and Sua dance the entire track in front of tennis court fencing because I really like the pattern of the diamond-shaped wire behind them.

Draft 4 of Music Video

Reflection and To-Do

Reflection

I think overall, my music video has confirmed to conventions of a k-pop music video, having been filmed in various location, with colourful costumes and hair. I also ensured that the actors in my music video are culturally diverse because I believe that since k-pop has become an internationally enjoyed genre, it was necessary to show the diversity of the listeners. The people who I included all enjoy the genre as I do and thus I think this makes the music video much more personal. I also attempted to include three actors not just because of compromisation, but because I had intended for Sua and Donia to be back up dancers, a very common convention seen in most music videos where a singular artist is performing. I, however, opted to incorporate all of my actors into the music video, thus slightly bending the convention of including back up dancers.

The third draft more my music video was produced with the intention of it being a final draft, however, upon review, I realised that there are about three instances where I could have produced something better, therefore, before I name it my final draft, I will produce a fourth draft which should be perfect to the best of my abilities. The few shots which I am unhappy about are the following:

The shot is on for a very very short amount of time, however, it is still visible and affects the continuity of the editing. It is very annoying, therefore, I will have to remove it on Monday.

The second shot which I am concerned about is a close up which is out of focus:

At this moment in time, I am unlikely to refilm, but I intend to replace it with an extreme close up of Sua which I filmed (and forgot to use). Another shot which is out of focus is one of Donia dancing (below), I will replace this with a shot I haven't used before as it is only a short clip and isn’t necessary to aid the narrative.

Furthermore, I created two digipacks (I do not intend to change these drastically, unless my audience research suggests otherwise) to demonstrate the differences between the two music cultures. I find that although the k-pop industry is very demanding, the majority of companies opting to nurture their artists artificially, the artists tend to give a lot more to their fans than Western artists; fan meetings, gifts, and personalised photos etc are a common way for artists to thank their fan base. For this reason, I produced a South Korean release Digipack (below).

Including signed photocards, a photo book, two CDs and a poster; all valued items found in a typical k-pop album.

My Western Release digipack conforms better to the way Western artists release their albums. I opted for a six panel one as I felt that it provided more room to include images from various photoshoots (onset and pre-planned). I also opted for a booklet because I still wanted to reflect the way k-pop artists tend to connect with their audiences, the booklet being able to provide lyrics and some of the photos from the photoshoot I had for the photo book. Perhaps an aspect of it that I am worried about, is it looking darker compared to the initial colour scheme I chose, being pink and peach. If my audience research shows negative responses, I will change it as necessary.

Lastly, I was not concerned about producing any more drafts of the magazine advert because I experimented with the border and produced a design I was happy with. I also used this design for the album cover of my Western release digipack and the poster in the South Korean digipack. If my audience research yields negative responses, I will change it.

To Do:

Replace unfocused close-up
Replace unfocused Donia dancing
Remove the short clip of pan up on Sua

Audience Research Evaluation

Audience Research for All Texts To Date

All Texts to Date

Music Video:

Western Release Digipack:

Magazine Advert:

Korean Release Digipack:

Photobook for South Korean Release Digi Pack

Below are the pages I need to print for the photo book:

Draft 3 of Music Video

Editing

03/11/2017

Editing went smoothly, however, there are a few shots of the music video which are not as perfect as I intended them to be, therefore, I will produce a final draft on Tuesday the 7th November.This will also allow me to consolidate any changes I need to make to the digipack(s) and magazine advert (if any) before I begin the evaluation task for this coursework on Wednesday the 8th.

I feel like my skills in editing have greatly improved since the beginning of A-Level media, so I was able to use Premiere Pro today quite effectively - I finished making the big changes in roughly two hours, therefore I am happy with the amount of editing I did today. I also ensured that the close-ups and extreme close-ups which I filmed as extras were included to conform to the criteria as well as music video conventions.

I did not particularly encounter any problems as such during editing, however, the programme froze without me saving the last edit of one shot so when I restarted it, it was removed without me noticing. Only after having exported it and uploading it to YouTube I realised what I had done, therefore, I will have to revisit this issue in the fourth and final draft.

Filming

I refilmed the following shots today on the 2nd November 2017:

- Dance routine (Sua + Donia) in a long shot

- Lip-synching (Sua)

I also filmed some extra shots, my favourite being a mid shot of Donia dancing, bending down and Sua coming back up to dance. As well as this, I intend to make some of the editing more interesting by including jump cuts, so I filmed a few shots of Sua and Donia waiting for a bus. This will also help reinforce the idea that Donia is leaving Sua behind so the intended narrative has a stronger presence in the music video.

Costume Planning for Draft 3 of Music Video

For the re-shoot I would like to complete for the third draft, I intend to put my actors in different costumes to what I have used before and they will consist of the following:

Sua:

White sweatshirt with patches

Black trousers with a white stripe

White trainers

Hair braided in two

Donia:

Burgundy sweatshirt

Black Jeans

White Trainers

Draft 2 of Digipack (Western Release)

Western Release Digipack Booklet

Western Release Digipack Booklet (Lyrics)

Track List

I have uploaded the credits tracklist to the album below for future reference:

Tracklist:

CD1

I feel You
24시간이 모자라 (24 Hours)
Why So Lonely?
하루하루 (Day by Day)
가시나
Starts Again
Vacation Cinema
보름달 (Full Moon)
Time Is Up
Who Am I
War Against Love

CD 2

Burn
Save Me
Dream
Baby
I Feel You (acoustic)
24시간이 모자라 (acoustic)
Starts Again (acoustic)
Vacation Cinema (extended)
War Against Love (acoustic)

Credits:

Photoshoot Photos

15/10/2017

During this photoshoot, I took just under 300 pictures- Some were of good, bad and okay quality. I went through 4 stages of selection to reduce the collection to about 30 photos which I will use for my western release digipack and also my Korean release photo book.