Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Part 1:

Part 2:

Evaluation Question 3

What have you learned from your audience feedback?

Feedback Evalutation for Music Video:

For my digipack I opted to seek verbal feedback in the form of interviews. In the interview below, I ask questions about the western release digipack:

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience Research Evaluation

Audience Feedback Analysis for Draft Music Video

Music Video Reflection

The first draft of this music video, in my opinion is very good. Although I had many difficulties arranging actors and the overall narrative, the video itself came out better than expected after sudden improvisation with the actors and materials I had at hand. 

I think overall, the main issues are the following:

• Slightly unrehearsed lip-synching
• Colour grades do not match throughout
• Dance shots linger on for too long
• VHS shots too dark?

In order to improve these things, I will arrange a re-shoot if the video cannot be saved by extra shots that I have prerecorded. Furthermore, I intend to split up the dance sequence with these extra shots and some colour editing which makes it more visually interesting. A split screen will also work well as I will be able to put Donia's best dancing with Sua's best dancing side by side while maintaining a purposeful look. As for the VHS shots, I can lighten them simply by setting the opacity of the grain overlay lower.

Some editing techniques (and some shots) which I think worked the best (and I intend to leave in unless the following audience research suggests otherwise):

• RGB Split Colour
• Colour Overlays
• Rolling over records

Anything new to try out for the next draft:

• Oversized heads
• Doodling
• Whip zoom

Audience Research Evaluation

Results:

Evaluation