Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Camera Jitter
I considered using a camera jitter technique for this part of the dance:
I thought it would be an interesting touch to add a jitter because it would mimic the body movement of a gun recoil, therefore, I set about researching a technique to try it. I found the below YouTube tutorial:
Audience Research
From my experience with K-Pop, I realised that the majority of fans are aged between 13-22 (with some exceptions) therefore, I created a questionnaire to suit that specific age group. I'd like to cater to people my age, therefore, I will be looking at the higher end of the spectrum (16-20) when considering age of my audience.
I also understand that there are some lyrics that could be considered obscene to younger audiences (the original version of 'Cherry Bomb' by NCT 127 being banned on some music channels for obvious sexual referencing), however, I will not have to worry about such lyrics as the track I plan to use does not contain any. Furthermore, I am aware that, as with any commercial aspect of any industry, sex sells. K-Pop being a majorly commercial and manufactured genre in South Korea, it does mean that they use the same techniques as other advertising corporations to sell its music. Of course, there is a difference between 'classy sexy' and 'raunchy', Girl's Day's 'Something', demonstrating just that; their concept being considered 'classy sexy'. Once again, I will not have to worry about offending certain people with such concepts as I don't plan to include it in my music video, however, I thought it worth mentioning.
Trial Music Video Questionnaire
In order to aid my research, I treated this trial music video as I will treat my actual music video. This will not only provide me with experience, but also an example to follow for my actual product. In order to be successful in this, I created a questionnaire to which people in my class and friends from other places are able to respond. Such a wide audience will help me achieve a much more accurate response, as K-Pop is becoming more and more international. I will not evaluate the responses, however, I will refer back to them when needed to see which aspects of it were most successful.
Trial Music Video
During my summer in Dorset, I filmed various activities that I did in order to create a 'trial' or practice music video so that I know what kind of responsibility I will have when conducting the production of my actual music video. I have included the YouTube video below and I will ensure to perform audience research and an evaluation on a smaller scale than I would for my real music video, just as a brief way of measuring what some of my experiences will be like.
Editing Sequence Experiment
I created an editing sequence to G Dragon's Crooked (2013) in order to test my skills in editing. I plan to film more over the summer and build on this video below:
I understand that this is a very short sequence, however, it allowed me to experiment with editing to a beat and also to experiment with the split RGB colour effect I learned in one of my previous posts. The more I build on this, the more it will look like a music video, therefore I will attempt to make a trial music video in order to aid my research into the experience of making one, before I embark on producing the real video without experience.
RGB Split Colour Experiment
As mentioned in a previous post, I produced a split RGB colour experiment so I am prepared to use the technique for my own future music video. I downloaded Exo's 'Ko Ko Bop' music video which I took a section out of to edit. I have also provided the steps I took to achieve the effect below:
Below I included a tutorial for my future reference:
Directors' Inspirations
Instead of making a new list of directors, I compiled a mood board of music videos which I'd like to draw inspiration from. I have used this before, however, I thought this post to be appropriate for the board:
RGB Split Colour Effect
As mentioned before, I intend to use the RGB split colour technique seen in CL's music video- Lifted:
I found several tutorials on YouTube for producing a similar effect and also others which I may be interested in when editing my music video. (In one of the following posts I will provide an example of my experimentation with such techniques) These videos can be found below:
This tutorial demonstrates a similar effect to CL's music video, however, there is no distortion in the image. Therefore, another tutorial here, explains how a noise blur can be used to create distortion. Perhaps if I combine the two, I am able to achieve an effect closer to that used in CL's MV.
Lastly, I found another interesting tutorial for achieving an 80s style VHS look using After Effects. I shall experiment with this also as I think that it would contribute positively to an R&B track.
Theorists Notes:
Adorno
- Capitalism is the opposite of true art.
- The capitalist systems replace people’s true need of freedom of creating and genuine happiness.
- False needs are cultivated in people by culture industries.
- Popular music (a.k.a Pop Music) is a product of commodities sold to audiences believing it’s the true creation.
Hebdige
- Different people believe in different things, therefore process emotions differently.
- Audiences are free to resist the power of large companies.
- ‘Indie’ genre.
- Major companies are becoming indie as a result.
Dyer
- People need a ‘star’- not a real person; just an image.
- “Semi-mythological beings”
- “Extraordinary + ordinary at the same time.
- Audiences will want to continue to see the false being.
- Strive to buy merchandise etc.
Negus
- There are two ways to create an artist image:
- Organic ideology of creativity
- Natural- company nurtures the artist and strives to cultivate fame using a long term process.
- Such artists are usually considered to have a genuine interest in the creation of music and fans.
- Synthetic ideology of creativity
- Synthetics- the company constructs such artists to produce fame and money in a short term process.
- K-Pop is considered to be mostly made up of such companies, however, the Korean music industry has many other factors in addition to just capitalist money making groups.
- Artists in this category are generally more concerned about making as much money as possible.
Korean Digipack Component Analysis
I wanted to analyse the order that songs go on a K-Pop CD because I think it is important for the planning of my Digi-Pack.The album which I chose is BTS's 'Her' released 18/09/2017 with the title track being 'DNA'. An analysis of the tracklist can be found below:
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