Wonder Girls - I feel you Music Video Analysis

- The entire music video is created using a retro theme, therefore, the initial quality seems low. This is evident in the opening (bottom right):

- You can also see here, that credits are given and the age rating appears in a yellow bubble (top right):

- To match the retro theme of the music video and song, the company opted to change the release date to 1987. The video however, still has the real release date written clearly in white sans serif font.

- The transition is effective at the very beginning and doesn't follow the conventional 'straight cut' of a music video. This also suggest a sexual, voyeuristic view which Laura Mauvly suggested in 1975 was a huge aspect in promotional products. Evidently, 'soft pornography' will make an appearance in this video to please the 'male gaze' (left).

- Mise en scene is effectively used here, as the neon lights help further to reinforce the era they want to borrow iconography from - the 80s.

- A close up of the singer opens the first lyric. This has been seen many times in a music video, where the first line of the song will be sung from a close up:

- The costumes also reflect the fact that a large aspect of the video is to do with pleasing the 'male gaze', however, from my experience, I see that the majority of k-pop fans who listen to groups such as Wonder Girls, are female, which contradicts the idea that men would be the target audience for this music video - unless of course, the audience is sexually attracted to women. They also wear matching costumes, mostly made up of leotards which help to reflect the retro themes.

- Push and pull focus is used to differentiate the singers when they switch lines; this technique would be useful if I opt to produce a music video by a group like this one.

- Lighting and projection is used to create a 'sexy' and mysterious atmosphere:

- Retro props are used to help further create retro representations and verisimilitude.